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As banker to the community, our Purpose is to help individuals
and businesses across communities achieve their aspirations
by providing them with innovative financial solutions.
In the same helping spirit, OCBC, one of the key corporate
members of the Singapore Compact for Corporate Social
Responsibility, has a programme designed to support
the community, centred on helping children and youths
realise their full potential.
Our social responsibility programme continues on from
the legacy of our founder, Lee Kong Chian, who in the
1950s actively made contributions to schools and libraries
and helped many children and youths fulfil their aspirations
through education. OCBC continues to encourage and support
academic excellence by awarding book prizes and scholarships
to outstanding youths in tertiary educational institutions,
and awarded 12 scholarships to help youths to pursue
their academic dreams in 2004. Understanding that these
youths would have their own aspirations after graduation,
our scholarships are awarded without any conditions
attached. We also contributed S$200,000 in 2004 as part
of the commitment we made in 2003 to donate S$1 million
equally over 5 years to the Lee Kuan Yew School of Public
Policy.
As a result of our partnership with NTUC Link to offer
dedicated NTUC-OCBC VISA Cards to union members in September
2004, we donated S$250,000 to the Singapore Children's
Society and the Children's Cancer Foundation. For the
next four years, we will continue to donate 1% of the
total spending on these cards, subject to a maximum
of S$250,000. This 5-year commitment complements our
existing Care Card programme, which continues to donate
a percentage of card spending to eight selected charities.
To further support the cause of nurturing children
and youths, we adopted the Singapore Children's Society
as the main thrust of our involvement in the community,
by committing to contribute $2.5million over 5 years
to support its cause. Established in 1952, the Children's
Society champions and promotes the welfare of children.
It works with 12,000 children, youths and their families
from disadvantaged backgrounds or who are at risks of
neglect and abuse, and administers a broad range of
programmes primarily centred on education and nurturing.
Besides monetary contributions, our employees also pledged
to volunteer their time and skills to enrich the lives
of these children, by participating in and complementing
various initiatives by the Children's Society, such
as social outings, programmes to cultivate interests
in reading and mathematics, and money-management seminars.
OCBC Bank has also been a keen supporter of the local
arts scene for the last 10 years, and was named Distinguished
Patron of the Arts by the National Arts Council for
the sixth consecutive year in 2004.
Deeply saddened by the region-wide calamity brought
about by the Asian Tsunami disaster which unfortunately
claimed many casualties, we sought to help in any way
we could to bring relief to the victims and their families.
Besides donating about $487,000 to the Singapore Red
Cross Society, the STAR Earthquake/Tsunami Relief Fund
in Malaysia, and Metro TV's "Indonesia Menangis"
relief fund, we also initiated activities to garner
support for the international call for aid and relief.
Our staff, customers and business partners showed great
compassion for those affected by the crisis. We opened
up our banking channels and facilities to facilitate
donations to the SRCS. In turn, our customers responded
by generously donating over $870,000 through our Credit
Card Call Centre, Quick Cheque Deposit boxes, ATMs,
internet and phone banking. Our staff also volunteered
their services to help the Singapore Red Cross Society
exceed its target of assembling 50,000 food packets
for families in crisis-hit areas.
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